Mautic Portability Phase 2
Portable marketing campaigns for Mautic
Mautic is an open source marketing automation platform. It helps organizations to better understand their customers throughout their lifecycle, and, combined with what they already know about the customer and how they interact with marketing campaigns, enables full personalization of the digital experience across multiple channels.
Building on the success of Phase 1 —which facilitated the importing and exporting of campaigns and resources— this project introduces a user-facing interface within a Campaign Library to streamline finding, importing, and exporting campaigns in Mautic. This not only accelerates the deployment of common marketing automation campaigns but also integrates community-submitted templates with those shipped with the core system. This enhancement positions Mautic as a formidable open source competitor to platforms like Marketo, Salesforce, and HubSpot, which offer similar features, such as ActiveCampaign's recipes. Additionally, the library serves as an educational tool, instructing users on best practices related to compliance and workflow management.
- The project's own website: https://community.mautic.org/assemblies/campaign-library
Run by Mautic
This project was funded through the NGI0 Commons Fund, a fund established by NLnet with financial support from the European Commission's Next Generation Internet programme, under the aegis of DG Communications Networks, Content and Technology under grant agreement No 101135429. Additional funding is made available by the Swiss State Secretariat for Education, Research and Innovation (SERI).
